The Irish Dental Association (IDA) is the professional association for dentists in Ireland. The IDA has 1500 members. It promotes the interests of members, advances the science, arts and ethics of dentistry and improves the nation’s oral health.

The IDA is working with Colgate on this initiative to ensure better oral health for all. The oral health month campaign stresses the importance of adopting a good oral hygiene routine, visiting a dentist regularly, and brushing teeth twice a day with fluoride toothpaste.

For more information about the Irish Dental Association, visit www.dentist.ie